For 30 years, Shell in Iceland have been sponsoring a 3-day soccer tournament called ’Shell Mótið’ which has become an annual tradition. Every year, they also hand out promotional items to children who participate in the tournament. And as the year 2013 marks the 30th anniversary of the ‘Shell Mótið’ tournament, they wanted to give away something unique.

Valfoss ehf, the IPPAG representative from Iceland, was one of the suppliers selected to present their promotional ideas to Shell. Like the other suppliers who were invited to present their ideas, Valfoss proposed various design ideas. What made Valfoss stand out was that they were the only ones to propose a children-size soccer ball: a specially-designed soccer ball that is a little bit smaller than the normal soccer ball with Shell logos and yellow and red patterns printed all over.

Thanks to this idea, Valfoss has been fortunate to be the chosen supplier for 5 years in a row!

On the day of the ‘Shell Mótið’ tournament, set on the 18th of June, the children’s soccer balls were distributed by the coaches to all participating children as they arrived at the tournament: giving them something great to play with not only on the day but to take home and treasure.
 

Jasani LLC, IPPAG’s representative from Dubai, was invited by Baskin Robbins, one of the world leaders in ice cream, to produce a promotional item that would invite them into Middle Eastern families gatherings and celebrations.

Taking into account the Middle East’s topography which is mostly covered with desert, and the huge and extended families who love to meet together for picnics and outdoor parties, as well as the region’s extreme weather conditions especially during summer which make ice cream products totally unsuitable for outdoor celebrations: Jasani developed a specially made ‘super strength’ Ice-Cream Cooler Bag: able to fit a 5-liter family pack of ice cream and keep it frozen for a couple of hours!

During the production process, Jasani worked hand in hand with the client. Using a special material for insulation, the cooler bag’s cold temperature can be sustained up to 2 – 2.5 hours.  Also, materials are of high quality food grade standard, guaranteeing that the ice cream products are not only frozen but also safe to eat.

In addition, the cooler bags are lightweight, handy and fashionably designed making them perfect for family outings. On top of this, the bags were specifically designed to be relatively durable, so that recipients can use and reuse them for a long time.
Baskin Robins is so fond of Jasani’s specially made Ice-cream Cooler Bags that they been repeating this promotion every summer since December 2005.