Cheering up children with serious illnesses can be a difficult task but is nevertheless an important one.

Compacon B.V developed a unique character that was integrated in a wide range of merchandise products and POS material for Bosman Pharmaceuticals. The products were designed to bring joy to young children with diabetes. As a result, Bosman Pharmaceuticals succeeded in positioning their products (medicine and treatment materials for children with diabetes) in a friendly way:this concerned merchandise materials and also printed materials to accompany the treatment of young children’s illness.

The products revolved around the new character, called Binck, the icon for the Bosman diabetes products for children. These products included a diabetes diary, posters with the character Binck, supporting materials for the rest of the family (for example a certificate for the brother of the young patient who helps his brother treating diabetes) and many other merchandise materials.

The range of products was distributed in hospitals (to doctors and nurses involved in treating diabetes) placing Bosmans products 'top of mind'. The doctors and nurses (responsible for treating the illness) were more than happy to surprise their young patients with the special suitcase containing all kinds of supporting materials. Not only for fun, but also to help the children treat their disease.

The merchandise program is still running for the 2nd year, showing that it really helps Bosmanwith their product positioning and addressing the young target group.

This is areally good example of how cleverly developed merchandise can really help, not only to promote products, but also to comfort and inform a target audience.