http://www.ippag.net/node/8 IPPAG: Intenational Partnership for Premiums and Gifts. http://ippag.net/cases/?pid=130 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1310467523_pin-wheel.jpg" />The simplest of ideas can often have surprising potential: you just have to reveal it. And trends come and go, but some classics never fail: These promotional pin-wheels are the prime example: a well known and much loved classic, whose popularity has been overlooked. Using the latest techniques, pin-wheels now offer an unexpected and original printing surface: with designs on both sides of 4 to 8 wings as well as on the wand: making them an optimal and versatile communication vector. Our IPPAG partner MITRACO in Austria recently unearthed this advertising classic and have revamped it for a variety of brands and events: children and adults alike are big fans. Proof that thinking outside of the box sometimes requires looking back.andnbsp; Tue, 12 Jul 2011 http://ippag.net/cases/?pid=129 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1310467443_hooded-backpack.jpg" />Making an effective impact with a promotional give-away requires some creativity and originality:andnbsp; These specially designed hooded backpacks are another great example of this IPPAG marketing difference:andnbsp; why settle for a classic backpack when you could go for one that is sure to make its mark thanks to a well thought out and fun added feature? It's all about the event, the target and the purpose: and how to stand out in a crowd... These backpacks were exclusively designed by mcs Belgium for distribution by the National Lottery during the countries summer music festivals:andnbsp; and a Belgian summer can quite often be a rainy one: making these backpacks festival must-haves and giving them an unbeatable visual impact. Tue, 12 Jul 2011 http://ippag.net/cases/?pid=105 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1296041373_volkswagen-gift-box.jpg" />As a relatively new player on the Indian market, Volkswagen were able to hit their target thanks to Gifting Ideas, IPPAG's member in India (www.giftingideas.com) andnbsp; Diwali or the 'festival of lights' is India's biggest festival and a traditional time to offer gifts: a perfect context for Volkswagen to impress and please potential clients. andnbsp; To mirror the image of their cars, Gifting Ideas helped to combine the co-existing modern and traditional values of the brand by creating a specially made gift set: andnbsp; Volkswagen branded gift items like key-chains, pens, card holders and desk items played the contemporary role, whilst great attention was dedicated to the choice of 'traditional' gifts: a selection of dried fruits and candles. These are a customary part of Diwali celebrations: candles are lit all over houses, and dried fruits and candies are offered to deities. andnbsp; IPPAG members such as Gifting Ideas excel in offering tailor made cultural solutions to multinational customers. Sun, 26 Jun 2011 http://ippag.net/cases/?pid=104 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1296041409_psi.jpg" />Most buyers will know, when it comes to kids, finding fun ideas isn't the problem: making sure these fun ideas can be produced in the appropriate conditions, and with sufficient safety standards is...andnbsp; Like for all multinational companies, the conformity of promotional products, especially those for kids, is of utmost importance to Nestlandeacute;. And like all IPPAG members, Kickandamp;Rush in Belgium (www.kickrush.be), are specialised in designing and creating one of a kind promotional items, whilst complying with all relevant factory and product standards.andnbsp; Thanks to IPPAG's sourcing network which relies on 45 years of experience in the Far East, Kickandamp;Rush were able to source the necessary ISO9001 certified and SA8000 audited factories for this project: 40 000 inflatable arm bands and 20 000 pool balls for young toddlers. Under the regulations for toys and general consumer products: these great give-aways need to conform to EN71 children's standards, the plastics must be phalates free, and all substances must comply with European REACH regulations. The result is not only a 'fun' product that will keep kids occupied and mums content during the summer months, but also a safe product, helping Nestlandeacute; to promote AND protect their brand. andnbsp; andnbsp; Sun, 26 Jun 2011 http://ippag.net/cases/?pid=102 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1291895681_case1x.jpg" />Many successful ad campaigns feature an amusing and entertaining mascot that becomes widely recognized by the public: think Coca Cola's polar bear, the Budweiser frogs, or Energizer's bunny, and many more! The strength of these iconic animal characters is that they forge an unparalleled and close connection with end users: they become household names and therefore great advocates for a brandandrsquo;s marketing messages in all medias. With this beautifully made teddy bear, thanks to Langhoff Promotion AS, the Danish food company Tulip used their well known TV ad campaign grizzly bear to create a great attraction directly on points of sale. The bear was positioned in supermarkets across the country, together with an SMS competition to win the bear. Tue, 10 May 2011 http://ippag.net/cases/?pid=99 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1291879507_1289299390_Continentale-Puzzle.jpg" />Using promotional items to interact with clients is a well established advertising technique, but there's a lot more roles that gift items can play! Take for example German insurance company Die Continentale: communicating about their values and company identity is important externally, but also internally: They teamed up with Mcs Promotion, IPPAG's member in Germany, to imagine a prop that could be used in candidate interviews to show potential future employees the benefits and values of the company. The specially designed wooden puzzle that Mcs Promotion proposed fulfils this role and more: the puzzle highlights the company's main values: 'Security - Competences - Success + Profit - Personality' and explains the corresponding benefits. On top of this, introducing a game and puzzle based dynamic in an interview context, creates an interesting interaction, and makes Die Continentale's core values and 'reason why' argumentation very memorable. A great example of how a simple item can play a much more creative and evolved role: used in the right circumstances, with the right message. Tue, 10 May 2011 http://ippag.net/cases/?pid=98 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1286443115_zincprod.jpg" />Brands are constantly looking for new ways to reach their clients and in all areas of advertising including promotional items, the race is on to find innovative and fun ways to connect. Street marketing is on the rise and this also concerns promotions. But how? Zinc, IPPAG's Australian member offered flu medicine brand Panadol the perfect solution: by combining a simple yet targeted promotion: a hand warmer heat pack, with ingenious street placement: The packs were directly up for grabs in specially designed bus stop lightboxes with 4 dispenser chutes.This places the promotion and its message right in the centre of the clients everyday context. Where are you most likely to be cold and appreciate a hand warmer in the winter? At a bus stop! Thu, 7 Apr 2011 http://ippag.net/cases/?pid=97 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1286442459_heineken.JPG" />Classic six pack beer holders: seen and already done? Although this item is a basic for beer promotions, it's still a popular and appealing one: but the only way for the promotion to have an impact is to jazz it up by making it something special and different. When Heineken posed this challenge to IPPAG's Brazilian member Brindz, they put their creative thinking caps on and came up with a multifunction six pack holder: The specially moulded case can also be used as a CD stacker: a brilliant way to make sure the item will still be used after its primary purpose is fulfilled. Ingeniously combining functions in an otherwise standard article is the best way to give promotional items a second and longer life. And when you're the first to use this type of innovation: your promotion also benefits from being unique and eye catching. Thu, 7 Apr 2011 http://ippag.net/cases/?pid=91 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1280905265_scale.JPG" />What's the best possible way to promote a healthy diet brand of cereal? By hitting your target straight on! The perfect solution found by CIPI, Italy for a well known brand of cereal was these branded digital scales. A direct and bold way of saying that your product lives up to clients expectations: andquot;Here's the proof: see for yourselfandquot; andnbsp; Thu, 10 Mar 2011 http://ippag.net/cases/?pid=96 <img src="http://ippag.net/rss/rss_cases/casefeeds/thumbs/thumb_1286443022_softtoy.jpg" />It's not always easy to communicate with small children about health treatments, and the only way to do so is to put yourself in their frame of mind. This is the story behind the soft doll that Lesmar, IPPAG's UK member created for Hydromol, an ointment for treating dry skin and eczema. The doll which comes with its own velcro bandages, is used during doctors consultations to familiarise children with applying the ointment, and help remove any fear associated with the pain that can occur during this treatment. The bandages are removable and help to show the patient how and where to wrap the body. Using this type of interactive 'role play' helps the children to perceive the treatment as a fun game rather than an ordeal, which is an important part of the healing process. A genuine way of caring which explains this patient aids popularity. The design of the doll is based on the pre existing Hydromol characters. Working from the brand's original drawings, Lesmar's design service adapted the designs to the doll version that was then created by the EN71 compliant factory. Mon, 7 Mar 2011