2010 2009
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Let's Get This Party Started!
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The clients pitch: "summer and fun any time, anywhere..." This lead CIPI, Italy, to literally produce a 'bucket full of fun' for beer brand Corona's Spring Break campaign: Buckets were delivered to 100 top bars and pubs throughout the country to organise Spring Break party events.
And what do these mischievous buckets contain? Having come up with a wild and wicked variety of party ideas and games, the final sets are guaranteed to heat up any evening with:a twister game beach towel, EVA airplane puzzles, fridge magnets, and PVC plaques.
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Say It With Flowers
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Ever given someone a bunch of flowers and then realised that there is no vase at hand?!? Prime Resources in the US have been experiencing huge sales with one of their favourite new ideas for 2010: the 'flexi vase'
Ideal for an infinite number of businesses and occasions: from hospitals, to restaurants, to hotels, to administrative offices, the 'flexi vase' has proven to be not only this season's best seller, but a widely appreciated gift. The vase is made from non toxic PVC. It is flexible and shatter-proof and folds easily, making it a great mailing item. And the overall impression this item receives is that: "it's a perfect way to show you care"
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A Message That Sticks
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There are incredibly effective ways to get your message across even with a very small budget: Thanks to Mitraco, Austria's National Tourism Association was able to hand out these tattoo postcards to fans during a ski race to promote the new skiing world cup season: The motto was 'Austria, where holidays are so close...'
The backside of the postcard features 'Austria flag' red tattoo strips for fans to show their support. This type of promotion is always bound to cause a stir: fans are helping you to take things a step further, by painting their faces and proudly wearing your message's colours.
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