IMI Partner, Czech Republic, continue to come up with wild and wacky ideas for Wallmark's 'Martanci' or 'Martians' kids vitamin brand.

Following up on their hugely successful voice changing megaphone, this season's give-away is an electronic amplifier to be used to detect voices from faraway galaxies!

As you would expect, this promotion was yet another huge hit with the kids. Promotions really do come in all forms and that's the beauty of this industry: thinking out of the box to find the perfect product for a particular brand.

Felicitas is a direct sales company offering gift sets and other services. Sets are sold door to door by 185 sales representatives.

The idea is to provide ready made gift sets for all occasions and in this case: a 'new born' gift set: the perfect ensemble to give to a young mother to celebrate a new arrival.

This baby set designed by CPT, Switzerland, contains a baby soft bathrobe, hooded towel, a baby bib, wash gloves and slippers.

All the materials and items are produced by IPPAG's towelling partner in Turkey: a factory with top level compliance standards and Oeko Tex certification, as well as EN71 standards for children's items: soft, cute and SAFE.

How can you make sure your product and its benefits are right before your clients eyes?

CIPI, Italy, teamed up with Danone, to find the best way to draw clients attention to the calcium and health value of their Danaos yoghurt brand: This specially designed magnetic fridge board combines a useful notepad and pencil with practical information on recommended daily calcium intake levels: making the brand a part of everyday healthcare, right in the end-users kitchen.

The fridge magnet was given out as part of an in-store promotion to help launch this new yoghurt brand.