Actimel cares about kids, and after equipping them with warm gloves for the winter, their new promotion in collaboration with Cipi, Italy, is this practical and colourful foldable rain hat. To make sure kids will keep these with them at all times, the waterproof hat fits into a specially designed ball casing with a hook clip. The hats were given away directly in grocery stores to clients purchasing packs of the Actimel yoghurt drink, thanks to the pop up distribution display that Cipi also provided: an in-store promotion that was managed from A to Z.

Eurostar Belgium collaborated with Kick&Rush to create an environmentally friendly PET (recycled plastic bottles) collection of shopping bags and Union Jack umbrellas. These items contributed to a campaign promoting the quick and easy connection to London via the Eurostar: a shoppers paradise: 'London shopping just round the corner'. The nicely designed bag and umbrellas were a huge hit: bags in particular are proven to be one of the most effective forms of promotional merchandise, with recipients making use of them on a daily basis and in doing so, making a brands message highly visible in the streets.