Think alcohol brand = think drinking glasses. Except that Brindz, Ippag's member in Brazil came up with an innovative and technical solution for Smirnoff to set them apart from the rest: a whole range including glasses with a thermo sensitive logo: the Smirnoff logo changes colour according to the temperature of the liquid it contains, as well as ice buckets and a customized chopping board. The combination of these three items was used to create an onpack promotion with a unique and strong visual appeal.

Kick and Rush, Ippag's Belgian member, use the full scale of their marketing and design skills to create an original and quirky range of products for the Bacardi/Martini groups vodka brand Eristoff: 'the Vodka from the land of the Wolf'. Think of vodka: think of cold and snowy Russian nights.

The team made a huge selection of themed proposals and the following combination of items was chosen:

• High quality snowboards with Eristoff printed layout: given to bar tenders for decoration, and used as prizes in a 'scratch and win' game for clients
• Furry glass 'warmers' used to create a chilly atmosphere in bars
• Specially designed ice buckets in customised colours with surprising 'wolf feet' clip ons: a humoristic reminder of the clients 'wolf' logo
• Fashionable earphone set with fur bands: also used as prizes in a 'scratch and win' game in bars
• Custom made and hip design furry messenger bags: also used as a prize