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SALES UP Newsletter

2010
2009






SalesUp - International Journal for Customer Relationships
  Updated on 10 November, 2009
IPPAG
Case Studies - IPPAG members are always coming up with ideas for the best ways to present your company. In this issue you'll find a few new products which are successfully launched. Take a look at these great new products.
Have a little patience

Raising awareness and funds for charity has increasingly become linked to promotional items. By selling a small gift, charities are able to not only promote their activities and send a message, but at the same time are able to gain public support and raise funds.

A child protection charity in France, wanted to add a little something to the New Years cards they sell on-line and were seduced by the idea presented by Lagardere, Ippag's French member: by adding a small patience game to their cards: the double message: wishes for the New Year, and that caring for children requires love, peace AND patience had more impact.  And as with all Ippag items that are games or produced for children, every step of production follows the strictest child safety standards, in this case EN71.

Pichon Kun

Customer: DAIKIN
Year: 2009
The request: creating a line of items suitable to be given to fair visitors and events participants and sold in the client’s shop on line.
The answer: Two different sizes of the “Pichon Kun” plushes, the well-known water drop shaped character, testimonial of URURU SARARA air conditioning devices and a mobile strap in denim with a Pichon Kun dangler.
The winning idea: using a widely known testimonial, that spans its popularity in all targets

Playing Santa

How do you attract more clients over the busy Christmas season?

By teaming up with Langhoff Denmark, Sydbank invited children to come and hang their Christmas stockings on a wall. The stockings liven up the banks reception area creating a really festive atmosphere. The children and their parents are then sure to make a second visit to collect the stocking a week later, filled with small gifts from the bank like puzzles, candy, key rings etc.

A very personal and touching way to share the Christmas spirit with customers.
 

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  IPPAG
Phone: +33 619 64 79 42
Fax: +41 52 203 11 01
Email: secretariat@ippag-secretariat.ch 

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