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SALES UP Newsletter

2010
2009






SalesUp - International Journal for Customer Relationships
  Updated on 10 September, 2009
IPPAG
Case Studies - IPPAG members are always coming up with ideas for the best ways to present your company. In this issue you'll find a few new products which are successfully launched. Take a look at these great new products.
Promoting Book Sales

Promotional items don't have to be give aways. These designer book-ends by Prime Resources, Ippag's American member, were sold in the US's largest book store chain, Barnes&Noble. The original hand design was followed by repeat orders for a flower version reaching a total of 40 000 pieces rather than the 5000 initially planned. What better way to promote books, than with an item that will be used in customers households for decoration.

Keep in shape

What better way for an insurance company to send out a positive message to their clients? By promoting exercise and good health
Prime Resources, Ippag member is the US, lived up to this challenge by producing a special series of branded exercise bands for Anthem. The bands were distributed in agencies and were so popular a further 85 000 pieces were needed.

Kits for beautiful hair

To launch Unilevers new Seda shampoo, Brindz Brazil, created and mass produced an exclusive female kit containing a portable mirror, a rubber hair band and a comb, all specifically designed in the shampoo brand's style and colours. The three items cleverly fit together to create an on-pack promotion offered with the shampoo bottles in specific colour for each variety. A guaranteed way to get your product noticed and picked up on the supermarket shelves!

Nestle's packed lunches

The perfect 'back to school' gift: this specially moulded lunch box by Kick & Rush Belgium was a Nestle give-away for 175 000 lucky school children.

Each child personalises the lunch box by writing his/her name in the designated space: a promotional item that will be used on a daily basis and proudly guarded.
 

 

KPP Towel

Textiles with added value.

Kychenthal’s collection of copper fibre textiles includes towels, socks and uniforms. This high tech fabric has many added values: protection microbial attack and reducing of foul odours.
 

Round Pendrive

“Chile, All Ways Surprising”

This was the slogan chosen to market our country, in all the promotional activities lead by ‘Prochile’, the Government Department responsible for exports, tourism and investment: with promotions at foreign fairs, forum,s etc.

For a special Trade Show in Germany, Chile’s agricultural exporters association showed their products and technology, using this pendrive supplied by Ippag member Kychenthal ,which also included a presentation of  the benefits and value of their products.
 

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  IPPAG
Phone: +33 619 64 79 42
Fax: +41 52 203 11 01
Email: secretariat@ippag-secretariat.ch 

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