2010 2009
|
|
|
| |
Updated on 10 September, 2009 |
|
 |
 |
|
|
|
Promoting Book Sales
|
|
Promotional items don't have to be give aways. These designer book-ends by Prime Resources, Ippag's American member, were sold in the US's largest book store chain, Barnes&Noble. The original hand design was followed by repeat orders for a flower version reaching a total of 40 000 pieces rather than the 5000 initially planned. What better way to promote books, than with an item that will be used in customers households for decoration.
|
|
|
|
|
|
|
Keep in shape
|
|
What better way for an insurance company to send out a positive message to their clients? By promoting exercise and good health
Prime Resources, Ippag member is the US, lived up to this challenge by producing a special series of branded exercise bands for Anthem. The bands were distributed in agencies and were so popular a further 85 000 pieces were needed.
|
|
|
|
|
|
|
Kits for beautiful hair
|
|
To launch Unilevers new Seda shampoo, Brindz Brazil, created and mass produced an exclusive female kit containing a portable mirror, a rubber hair band and a comb, all specifically designed in the shampoo brand's style and colours. The three items cleverly fit together to create an on-pack promotion offered with the shampoo bottles in specific colour for each variety. A guaranteed way to get your product noticed and picked up on the supermarket shelves!
|
|
|
|
|
|
|
Nestle's packed lunches
|
|
The perfect 'back to school' gift: this specially moulded lunch box by Kick & Rush Belgium was a Nestle give-away for 175 000 lucky school children.
Each child personalises the lunch box by writing his/her name in the designated space: a promotional item that will be used on a daily basis and proudly guarded.
|
|
|
|
|
|
|
KPP Towel
|
|
Textiles with added value.
Kychenthal’s collection of copper fibre textiles includes towels, socks and uniforms. This high tech fabric has many added values: protection microbial attack and reducing of foul odours.
|
|
|
|
|
|
|
Round Pendrive
|
|
“Chile, All Ways Surprising”
This was the slogan chosen to market our country, in all the promotional activities lead by ‘Prochile’, the Government Department responsible for exports, tourism and investment: with promotions at foreign fairs, forum,s etc.
For a special Trade Show in Germany, Chile’s agricultural exporters association showed their products and technology, using this pendrive supplied by Ippag member Kychenthal ,which also included a presentation of the benefits and value of their products.
|
|
|
|
|
|
|
|
|
|