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SALES UP Newsletter

2010
2009






SalesUp - International Journal for Customer Relationships
  Updated on 10 August, 2009
IPPAG
Case Studies - IPPAG members are always coming up with ideas for the best ways to present your company. In this issue you'll find a few new products which are successfully launched. Take a look at these great new products.
Photo Bags

Don't want to print a bag with advertising that will soon be out of date? With this 'photo' bag, Kick & Rush Belgium provided the trendy underwear brand DIM with an adaptable solution: the shiny and sleek black shopping bag has slots to insert the brand's most recent collectible 'photo cards'.

The bag is then given to clients in shops as a purchase reward. A great way to market variable messages with one basic model.
 

'Omo Mania' Unilever biggest ever promotion

With an investment of 14 million dollars, Unilever and Birndz Brazil teamed up to create this milestone promotional action in the 75 year old history of the brand in Brazil. Six exclusive soccer balls were developed with the autograph off national soccer superstar Ronaldinho Gaucho. The aim: to increase sales of the leading powder soap Omo.

Due to the huge scale of this operation, Brindz collaborated with one exclusive supplier for the raw materials and five large Asian soccer ball manufacturers for production: guaranteeing the perfect standardization of each ball, and the production / importation process within the set deadlines.

Carry your wine wherever you go

The world's largest wine fair is held in Bordeaux, France, every two years (VINEXPO). With all the countries prestigious wines vying for attention, each wine producer and merchant engage in fierce competition to have the most attractive booth and to offer the most memorable experience.

For the association of Burgundy wine producers, Lagardere, Ippag's French member, came up with the perfect answer: something that would attract visitors to their booth and give them something to take home and reuse: The present is a unique neoprene pouch with a cut out handle for two bottles of Burgundy wine.Visitors were queuing up for them!

Hirslanden Toilet Bag

Hirslanden, a group of Swiss private clinics promote their image through merchandise that is sold in their clinic boutiques: useful and well designed everyday items which help build up their high quality image. CPT, Ippag's member in Switzerland, jazzed up their traditional hanging toiletries bag, by modernising the design and adding a detachable clear bag, in line with the recent airport security requirements. 

Baci Perugina

Customer: Nestlé
Year: 2009
Purpose: Trade promotion.
The request:  to find a gift capable to render consistently the high quality of Baci Perugina Brand
The answer: a pile fabric blanket held in practical bag made of the same material
The winning idea: the choice of a useful, high quality item, made with a extremely well crafted personalization
 

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  IPPAG
Phone: +33 619 64 79 42
Fax: +41 52 203 11 01
Email: secretariat@ippag-secretariat.ch 

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