How do you generate a 200% increase in your market share? Thanks to Brindz, Ippag's member in Brazil, Unilevers brand of powder fruit drinks Frisco achieved just that.

Brindz created a collection of 4 collectible glasses that consumers could win after buying 10 sachets of Frisco. This promotion combined high perceived value, with on site merchandising, parallel promotional actions and car rides with loud speakers at the points of sale, and was a huge success.

With a roasterie business and a chain of coffee stores, espresso bars and cafés, Kaffitar is known throughout Iceland for importing, roasting and serving the finest of Arabica coffee beans. To go with their usual Christmas gift baskets, they solicited Valfoss, Ippag's member in Iceland, to come up with an additional item that could be added to these baskets, kept and used on a daily basis.

The perfect solution found by Valfoss's creative team: this bag clip that keeps their coffee fresh cup after cup! The item was so successful, it has now become a staple addition to the items on sale in Kaffitar's shops and cafés.

To please their high net worth clients and institutional investors, MP Investment Bank asked Ippag member Valfoss, Iceland, for a simple and elegant gift that would be used, kept and appreciated. Valfoss supplied this sleekly designed Menu branded luggage tag: a great way for the bank to be with their valued clients, wherever their travels may take them.

Landsvirkjun, Iceland's national electricity company teamed up with Valfosss, Ippag's member in Iceland, to come up with a positive gift and a caring message for visitors to their power plants.

The selected product was garden gloves with a logo and the slogan 'take care of your garden' showing that the company cares about the planet's and it's customers well being.

Ippag's Belgian member Kick & Rush teamed up with L'Oreal to create some great beach products for their kids sun cream range. But this range of give-aways is NOT just about having fun in the sun.

Thanks to Kick and Rush's creative and technical solutions, L'Oreal were able to use these products to push an educational and responsible message.

The back of the tee shirt has a reminder of the basic rules to observe in the sunshine. And on the front, the sun shaped logo is printed in UV reactive ink: when the sun is strong, the logo changes colour: meaning 'put some sun cream on'!

A couple of years ago, 64Mo usb keys were the big thing. These days anything less than a 2Go drive is useless! The same goes for MP3 players: why have an MP3 player, when you can now have an MP4 player...?

For technological promotional items, it is essential to stay on top of the game and give away the latest technologies only: if you want your brand and image to be cutting edge, your gadgets also need to be. This is the logic behind DOBI, a Swiss hairdressing and cosmetics products brands and CPT, Ippag's Swiss member's decision to upgrade their MP3 plaayers to MP4 players for this years customer bonus product:  the clients were thrilled!

For the best impact, always stay one step ahead.