Mauritius's MCB bank teamed up with Versopub, to imagine, design and create a line of give-aways for their 18 to 25 customers. Back packs and mobile phone pouches were chosen for this rather demanding target group, with a sleek black design associated with the bank's red and orange logos. The operation was a great success.
 

Versopub, Mauritius, used their design studio to create these 'clubbing' items for whisky brand Johnnie Walker.

The collection of tee shirts, dog tag necklaces, shoulder bags and wristbands don't carry the Johnnie Walker name or logo. Instead they show a red outlined version of the Johnnie Walker figurine and the slogan 'Red night': subtle parallel branding that makes the collection fashionable and desirable, rather than a 'billboard' for the brand.
 

Crystal clear message

Rockfon is a Danish company making sound insulating walls and ceilings. They wanted to attract more attention to the noise in schools to convince different counties to invest in soundproof materials: not your standard client request.

Langhoff came up with the idea of making soundproof ear protectors as a give-away to schools, emphasising Rockfon's message about excessive noise in class rooms.
 

Relevant loyalty branding

Many Danes travel to holiday destinations every summer by car and the Danish garage chain, Auto Partner, wanted to use this opportunity to strengthen their relationship to their customers. Langhoff came up with a summer holiday kit consisting of a frisbee, playing cards, beach tennis rackets etc. The summer holiday kit was given to customers when they came in for a car inspections during the summer.

The value of the gift is by far surpassed by the value of keeping clients kids entertained during their vacation including the long car rides.
 

As a summer give-away for the popular women's magazine 'Madame Figaro', Basis&Basis, Greece, produced this colourful beach towel: the perfect accessory for the summer beach issues: with readers posing on the beach with their latest issue and designer beach towel.

Through their long term partnership with a certified and audited towelling factory, Ippag members can all produce the perfect design for you with top quality standards.
 

To promote the Special K cereal diet, Basis & Basis in Greece thought up this clever and amusing promotion: a zipper bag to keep their clients focused on their goal: less difficulties with zippers! The bag has a rubber puller with the Special K logo.